
EXPERIENCE IS EVERYTHING:
Free Workshops for International Schools

Create Better Family Experiences at a Free Workshop Near You
This season, Finalsite Onsites are centered around one idea:
Experience is Everything.
Every interaction shapes how families experience your school—from the first website visit and admissions inquiry to everyday communications that build trust over time. Creating those experiences takes thoughtful strategy, the right technology, and the people behind every interaction.
Join us for a free, in-person workshop designed for Admissions and Marketing professionals, where you'll discover practical ways to create more connected, personalized experiences for families while improving your own experience. Through hands-on learning, AI strategies, automation, product best practices, and peer collaboration, you'll leave with new ideas to save time, strengthen relationships, and make every interaction count.
This professional development opportunity is open to all school professionals, regardless of whether your school is a Finalsite client.
Fall 2026 Locations & Schedule
12 October | Carmel School Hong Kong
Agenda
- 08:30 – 09:00: Registration, Coffee & Networking
- 09:00 – 09:15: Welcome & Introductions
- 09:15 – 10:00: Admissions Trends
- 10:00 – 10:45: Communications & Retention Strategies
- 10:45 – 11:00: Morning Refreshment Break
- 11:00 – 11:45: Carmel School Communications Case Study “From Strategy to Success”
- 11:45 – 12:25: Networking Lunch
- 12:25 – 13:30: SEO / GEO Trends & Strategy
- 13:30 – 13:45: Transition to Breakout Rooms
- 13:45 – 14:30: The Strategy Workshop: Q&A, Peer Breakouts & Action Plans
Presenters

Pam Wallace
International Client Success Manager
Finalsite

Liz Allen
Education Sales Consultant
Finalsite
9 November | Lower Canada College
Agenda
- 9:00 - 9:10: Coffee, Breakfast & Networking
- 9:10 - 9:20: Welcome and Introductions
- 9:20 - 9:40: Hear from our Host School
- 9:40 - 10:30: Building Trust Through Every Interaction
- 10:30 - 10:45: Break
- 10:45 - 11:15: Dive into SEO in the Age of AI
- 11:15 - 11:45: GA4 Deep Dive and Customization
- 11:45 - 12:15: Hands-On Activity - AI Chatbot Readiness Audit
- 12:15 - 1:00: Lunch
- 1:00 - 2:00: What’s New at Finalsite and Q&A
Presenters

Suz Verbeke
International Client Success Manager
Finalsite

Rob DiMartino
Chief Evangelist
Finalsite
19 November | Concordia International School Hanoi
Agenda
- 08:30 – 09:00: Registration, Coffee & Networking
- 09:00 – 09:15: Welcome & Introductions
- 09:15 – 10:30: Admissions Trends
- 10:30 – 10:45: Coffee & Networking Break
- 10:45 – 11:30: Concordia Communications Case Study “From Strategy to Success”
- 11:30 - 12:15: Communications & Retention Strategy
- 12:15 – 12:45: Networking Lunch
- 12:45 – 13:45: Roundtable: Technology & Ethics
- 13:45 – 14:30: AI & GEO Trends & Strategy
- 14:30 – 15:00: The Strategy Workshop: Q&A, Peer Breakouts & Action Plans
Presenters

Pam Wallace
International Client Success Manager
Finalsite

Bo Hardegree
Director of Marketing & Communications
Concordia International School Hanoi
Featured Presenters

John Doe
Position, Company / School

Jane Doe
Position, Company / School

Mark White
Position, Company / School
Full Agenda
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FAQs
Is the workshop really free?
Yes! We believe that everyone should have access to industry best practices, free of charge, to help them improve their overall strategy and approach.
Who is invited?
We encourage Finalsite clients and non-clients to join us for this professional development experience, as all sessions are geared towards industry best practices. Professionals working in admissions, marketing, and advancement will benefit most from this workshop.
Will there be food?
Yes! During the workshop, we'll provide coffee throughout the day and a delicious boxed or catered lunch.
What if I have a food allergy?
As for allergies, no worries! Please email events@finalsite.com if you would like to receive an allergen-free food option.
What if I don't see a location near me?
If you are interested in hosting a workshop, please email marketing@finalsite.com.
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